What are the three needs in the three-needs theory?
Achievement, power, affiliation
Need Theory was proposed by David McClelland in the 1960s. It states that workers in the workplace are motivated by at least one of these needs: achievement, power, and affiliation. Each kind of need brings about its own kind of situation where a worker will be most successful and also what kinds of rewards they will seek. For example, people in upper management of corporations tend to have a high need for power and a low need for affiliation.