Do birds have color preferences?

1 Answer
Mar 23, 2018


Yes, birds generally prefer bright colors.


Birds prefer bright colors such as the red found on fruits and berries (a source of nutrition). Some flowers that open during the day have bright colors to attract bird pollinators that come to drink their sweet honey. This is in contrast to white flowers that open during the night to attract bats.
Bright colors are more eye-catching and easier to notice, and draw the attention of birds.