If both #p# and #q# are variables, then the coefficient is #-7#
If #p# is a constant and #q# a variable then the coefficient of #q# is #-7p#
If #q# is a constant and #p# a variable then the coefficient of #p# is #-7q#
If both #p# and #q# are constants then we could say that the coefficient of the #0#th power of some variable #x^0# (say) is #-7pq#, but we would usually simply describe #-7pq# as a constant term.