Which technology played an integral role in the 1960 election?
1 Answer
Television was crucial.
Explanation:
Nixon and Kennedy, the two candidates faced each other on television. This was the first time TV played such a prominent role in a Presidential campaign. What factors affected the outcome?
Kennedy wore a dark suit against a pale background and was clearly and strongly defined. Nixon wore a pale suit and looked weak and insipid.
Kennedy accepted make up for the appearance, Nixon refused. Kennedy looked at home and assured, Nixon did not.
The studios were hot. Nixon sweated easily and came across as uneasy under questioning.
Nixon had recently had a leg operation. The candidates were standing at lecterns. Nixon shifted from one leg to another when questioned.
Kennedy comfortably won the debates as far as the viewers were concerned, however the majority of those who listened to the debates on radio felt Nixon had won; thus emphasising the power of image.
