How was the Asch conformity experiment measurable?

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Jul 12, 2017


The experiment was filmed and the footage was reviewed (there are copies on the internet if you search hard enough... very interesting to watch).


He measured how likely the participant was to change their answer to fit in with what the rest of the group was saying even though it was clearly wrong. He also measured how many of his participants how many of them conformed.

EDIT: In the videos, the participants often grasped their paddles prior to questioning, so conformity was shown when they changed paddles. Secondly, facial expression and behavior was recorded and analyzed using inductive content analysis (expressions such as confusion or surprise).

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