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Tracy is holding something in short term memory but she is too distracted to rehearse it, about how long does she have before the information is lost?

1 Answer
May 24, 2018


Less than a minute


According to the multi-store model

The multi-store model of memory was thought up by Atkinson and Shiffrin.


The sensory memory can hold information for less than a second and can take in one bit of information at a time. By paying attention it will go into the STM.

The STM can hold 7 (+/- 2) bit of information at a time and lasts less than a minute. Only if you rehearse it then it will go into the long term memory.

The long-term memory can hold unlimited parts of information and can last up to a lifetime.