What is peak demand and why is reducing it so important?
Peak demand is used to refer to a historically high point in the sales record of a particular product. In terms of energy use, peak demand describes a period of simultaneous, strong consumer demand or a period of highest demand in a billing period.
By reducing peak demand, humans can reduce their affect on the environment. This includes pollution and resource intake. Without reducing peak demand, humans would inevitably use all of their resources in a shorter amount of time, resulting in more pollution, and a lack of the service in demand.