Question

Which is more influential to get somebody to do something; reward or punishment?

Are there any studies/videos you could help me find? Thanks!

Answer 1

There have been many studies on this topic including all of these you can find on Youtube using the search: motivating people to excellence. You can choose the best video for your needs.

Explanation:

While the carrot and stick approach has been the common approach to motivating people to accomplish tasks, a new synergy method is rising to the top. Rather than the reward or punishment scenario, some establishments are moving into the realm of personal satisfaction as a goal.

The details are here:
http://www.buzzle.com/articles/reward-vs-punishment-which-one-is-more-effective.html