4x^2-6xy+9y^2 is a homogeneous quadratic function and factorizing it similar to those for quadratic function such as ax^2+bx+c, as taking y^2 out, makes it y^2(4x^2/y^2-(6xy)/y^2+9)=y^2(4(x/y)^2-6x/y+9)=y^2(4u^2-6u+9), where u=x/y.
As the discriminant b^2-4ac=36-144=-108 is negative, we can only have complex factors.
Now zeros of 4x^2-6xy+9y^2 are (-(-6)+-sqrt((-6)^2-4xx4xx9))/(2xx4) or (6+-sqrt(-108))/8 or 3/4+-3/4sqrt3i and factors of 4u^2-6u+9 could be
4(u-3/4-3/4sqrt3i)(u-3/4+3/4sqrt3i) or (4u-3-3sqrt3i)(u-3/4+3/4sqrt3i)
Hence factors of 4x^2-6xy+9y^2 are (4x-3y-3sqrt3yi)(x-3/4y+3/4sqrt3yi)